The much anticipated *Borderlands* film, featuring a star studded cast including Cate Blanchett, Kevin Hart, and Jack Black, is set to make its digital debut on August 30, just three weeks after its theatrical release. This rapid transition to streaming has sparked discussions among fans and critics alike, especially given the film's disappointing box office performance. Here’s everything you need to know about the upcoming streaming release and what it means for the *Borderlands* franchise.
1. A Quick Turnaround to Streaming
The *Borderlands* film, which premiered in theaters on August 9, is already slated for a digital release on August 30. This quick turnaround is indicative of the film's lackluster performance at the box office, where it grossed only $17 million globally against a production budget of approximately $145 million. The decision to move to streaming platforms so soon suggests that Lionsgate, the film's distributor, is looking to recoup losses by making the film available for rent or purchase on platforms like Amazon Prime Video.
2. The Film's Reception
Critically, the *Borderlands* film has not fared well. With a Rotten Tomatoes score hovering around 10%, it has been labeled a "huge misfire" by various critics. The film's opening weekend saw a staggering 72% drop in ticket sales, leading many to speculate about its future as a viable franchise. Despite the star power of its cast, the film has been criticized for its weak dialogue and lack of engaging storytelling, leaving fans of the video game series feeling disappointed.
3. What to Expect from the Film
The *Borderlands* movie follows the story of bounty hunter Lilith, played by Cate Blanchett, as she returns to Pandora to find the missing daughter of Atlas, a mega corporation owner. Along the way, she teams up with a quirky group of misfits, including mercenary Roland (Kevin Hart) and the beloved robot Claptrap (voiced by Jack Black). While the film has been criticized for its execution, some fans have noted that the depiction of Pandora and its inhabitants remains true to the spirit of the games, which may provide some enjoyment for die hard fans.
4. Streaming Availability and Options
While Lionsgate has not officially confirmed the streaming platforms where *Borderlands* will be available, it is expected to be offered for rent or purchase on major digital storefronts. This could include platforms like Amazon Prime Video, Google Play, and Apple TV. Fans eager to watch the film from the comfort of their homes can pre order it on Amazon for $25, ensuring they can dive into the action as soon as it becomes available.
5. The Future of the *Borderlands* Franchise
Despite the film's rocky start, the *Borderlands* franchise itself remains strong. The video games have garnered a loyal fanbase, and there are ongoing discussions about future installments, including *Borderlands 4*. Gearbox CEO Randy Pitchford has hinted at exciting developments for the franchise, suggesting that the cinematic misstep may not deter future projects. Fans are hopeful that the next game will capture the essence of what made the series so beloved.
6. The Impact of Streaming on Film Releases
The rapid shift to streaming for films like *Borderlands* reflects a broader trend in the entertainment industry. As audiences increasingly prefer the convenience of watching movies at home, studios are adapting their release strategies. This trend raises questions about the future of theatrical releases and how films are marketed. While some films may benefit from a theatrical run, others may find greater success by going straight to streaming, especially if they face challenges at the box office.
Conclusion
The *Borderlands* film's upcoming streaming release is a significant moment for both the franchise and the film industry as a whole. While the film may not have achieved the success many hoped for, its availability on digital platforms will allow fans to experience the story in a new way. As the *Borderlands* franchise continues to evolve, fans remain hopeful for future projects that will capture the magic of the original games. Whether you’re a longtime fan or new to the series, the chance to watch *Borderlands* at home is just around the corner, and it might just be worth a watch—if only for the sake of curiosity!